03 / Social

Smart Captions & Social Kit

Image and text ready to post

Pick a property photo, choose format and template, add brand and property data — Zestio renders the image at the platform size and drafts the matching text. Captions are available in German and English, for Instagram, Facebook, LinkedIn and X.

Start for freefree, 0 credits
Phone showing social media crops (stock image)

What the Social Kit covers

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Eleven output formats

Instagram post, story and reel cover, Facebook post and cover, LinkedIn post and banner, X post and header, Pinterest pin, WhatsApp status — each at platform size.

palette

Four templates

Modern, luxury, bold and agent card. The template defines layout, price badge and where name and contact sit.

edit_note

Caption draft

Property data becomes a caption in the length the platform allows — Instagram 2,200 characters, X 280 characters.

tag

Hashtags per platform

The count follows the platform: up to 15 for Instagram, 5 for Facebook and LinkedIn, 3 for X.

language

German and English

Text is generated in the language that matches your audience.

brand_awareness

Brand in the image

Logo, name, phone and company are stored once and applied to the output — consistent across all formats.

aspect_ratio

Fit checked upfront

The tool checks the aspect ratio of the photo and shows per format whether the subject fits, sits well or gets cropped.

download

Output as image file

Download formats individually — ready to post or to send for client approval.

Examples: what the output looks like

Same photo, same data set — only format and template change. These images were produced with the Social Kit, not recreated by hand.

Instagram post at 1080 × 1080 with property photo, title and price
Instagram postModern template
Instagram story in portrait 1080 × 1920 with property photo and price
Instagram storyModern template
Facebook post in landscape 1200 × 630 with property photo and data
Facebook postModern template
Facebook post in the luxury template with gold price
Facebook postLuxury template

Output from the tool with sample data (property in Musterhausen, €429,000, Mustermann Immobilien). The photo is a sample image.

Formats and sizes

All sizes are fixed — no manual cropping.

FormatSize
Instagram post1080 × 1080
Instagram story1080 × 1920
Instagram reel cover1080 × 1920
Facebook post1200 × 630
Facebook cover820 × 312
LinkedIn post1200 × 627
LinkedIn banner1584 × 396
X post1200 × 675
X header1500 × 500
Pinterest pin1000 × 1500
WhatsApp status1080 × 1920

Example: the same property on two platforms

Length follows the platform, not taste. Example for a 3-room apartment in Wolnzach, Germany.

Instagram

up to 2,200 characters, up to 15 hashtags

Bright and ready to move into: this 3-room apartment in Wolnzach offers 82 m², a fitted kitchen, a balcony facing greenery and a bathroom with daylight. Built 1998, well kept, cellar compartment and parking space included. Viewing slots are open this week — just send us a message. #realestate #propertyforsale #apartment #germany #investment

X

up to 280 characters, up to 3 hashtags

New listing: 3-room apartment in Wolnzach, 82 m², balcony and fitted kitchen. Viewings this week. #realestate #apartment

Sample texts. Drafts are reviewed before posting and can be edited freely.

What customers use the Social Kit for

Instagram

Post with property data

Price, location, rooms and area sit in a short line inside the image — the caption carries detail and hashtags.

Instagram story

Portrait format for in-between

1080 × 1920 — same photo, different canvas, with its own framing via subject position.

Facebook

Post and cover

Wide formats for the post, flat ones for the page cover.

LinkedIn

Professional presence

Agent card with name and contact — fitting the professional channel.

X

Short text, one image

280 characters and three hashtags: the post stays short, the image carries the information.

WhatsApp

Straight to enquirers

Portrait status or image for direct conversation.

Captions and format export cost no credits. Formats match the official platform sizes; caption drafts are starting points and can be reviewed before posting.

Ready to get started?

Starter credits included, no credit card needed.

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